June 1 - Accor, a global hospitality leader, has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic.

With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates.

ALL - Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.

 

Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.

Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.

 

 

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