Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country's flagship airline.

As part of Air India's strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre's NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility.   

Sabre and Air India already have an agreement in place to distribute Air India's traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers. By using Sabre's technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller.  

Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through Sabre's global travel marketplace.