Sustainable travel continues to be an opportunity in the industry and for travelers, with many sensitive to the impact travel can have on local environments, economies and the individuals that call these destinations home. In 2019, Expedia Group partnered with UNESCO and the Tourism Authority of Thailand (TAT) to launch the first chapter of the UNESCO Sustainable Travel Pledge (hereafter “The UNESCO Pledge”). Since then, The UNESCO Pledge has quickly expanded, with major chains such as Accor and Iberostar signing on, fostering unique connections across the travel industry to create a travel ecosystem which supports sustainable tourism. The UNESCO Pledge now has 4,200 hotels committed to concrete, transparent and achievable action. Hotels wanting to make their commitment to The UNESCO Pledge can sign up via the newly launched global website.

With the world gathering at COP26 in Glasgow, travel businesses are taking further responsibility towards sustainable travel. Today, a trio of organizations join The UNESCO Pledge:

• Atout France: The French Tourism Development Agency has joined, demonstrating its commitment to protecting the environment, local cultures and the communities that depend on travel to thrive. Atout France strives to ensure that as travelers explore the country, they do so responsibly and sustainably, so that generations to come will also have the same opportunity
• Consell de Formentera: The localgovernment of the island of Formentera will focus on attracting quality visitors who respect the environment and generate a return for the society of Formentera. It will also focus on promoting sustainability with new and positive experiences in destinations such as the protection of Posidonia, the promotion of sustainable mobility, and reducing the environmental and cultural impacts of travel, including the elimination of plastic bags
• VisitScotland: Scotland’s national tourism organization aims to deliver sustainable and inclusive economic growth throughout the country. VisitScotland works closely with the tourism industry and a wide range of stakeholders to influence the growth of Scotland’s visitor economy through our activities domestically and internationally. Responsible tourism is a key focus for the organization. VisitScotland is committed to protecting the natural assets which are vital to Scotland’s iconic identity through marketing, advice, and partnerships. Scotland’s UNESCO Trail was launched in October, designed specifically to support ambitions to make Scotland a world-leading responsible tourism destination

The Tourism Authority of Thailand (TAT) and Expedia Group have also signed a further MOU extending their strategic partnership to a third year, with promoting sustainable tourism and The UNESCO Pledge as one of the key pillars of cooperation. Nearly 600 hotels in Thailand are currently signed on to The UNESCO Pledge.

The unique combined credibility of UNESCO and Expedia Group provides travelers with visibility into travel companies committed to sustainability and the ultimate goals of preserving culture and heritage, as well as minimizing the negative effects that travel can have on destinations. Partners participate in direct, hands-on reporting to UNESCO and work together to share existing efforts and devise plans to support ongoing improvement in their local communities. With the support of the German Federal Ministry for Economic Cooperation and Development (BMZ), online education and training will be offered to strengthen commitments.

For further information on how to proactively incorporate sustainability in the travel industry or to sign the Sustainable Tourism Pledge visit unescosustainable.travel/.