Wego, the largest online travel marketplace in MENA (Middle East and North Africa), and the German National Tourist Office, GCC are excited to announce their strategic partnership. This collaboration aims to bring forth the wonders of Germany's winter season to the MENA audience and encourage travellers to explore its enchanting destinations.

In 2023, Wego observed an impressive influx of travel interest from the MENA region to Germany, with approximately 1.5 million searches registered. The surge in travel searches is a testament to the popularity of Germany as a travel destination among individuals from the Middle East and North Africa.

The campaign is designed to inspire travellers to embrace the magic of Germany's winter season, underscoring the authenticity of its experiences. Through a series of meticulously curated content, travellers will be transported into the heart of winter festivities, offering a glimpse into the world of German traditions.

Germany, often celebrated for its rich cultural heritage, is equally captivating during the winter months. With its snow-blanketed landscapes, charming Christmas markets, and a host of winter activities, it offers a unique blend of traditions and modern-day festivities. Travellers can revel in the beauty of Christmas markets, indulge in delightful culinary experiences, and explore picture-perfect towns adorned in twinkling lights.