IHG Hotels & Resorts is reminding the world what it feels like to be a guest. The company’s newest global marketing campaign, Guest How You Guest, is a celebration of hotels and taking a break from having to do it all. IHG is passionate in its belief that when people are taken care of – they feel free to be themselves and live their best lives. With Guest How You Guest, the company is sharing that message loudly through vibrant images and fresh storytelling.

As one of the world’s largest hospitality companies, IHG has been busy expanding its portfolio and growing its brands over the last several years. The company surpassed 6,000 hotels around the world this year, launched a stronger, reimagined loyalty program with IHG One Rewards, and released a sleek new mobile app that brings it all to life for guests. Now it’s time to put that progress to work, doing what IHG has always done best, making guests feel special and welcome.

Officially launching in the US and UK on August 3, 2022, and globally later this year, the multimillion-dollar Guest How You Guest campaign amplifies true-to-life travel moments and shows how guests can define their own journey at IHG hotels. Whether it’s sports fans staying at a Holiday Inn Express to support their team on the road, a Kimpton Hotels & Restaurants guest taking their work calls poolside, or a couple celebrating with all the room service at an InterContinental Hotels & Resorts property – they all experience the heartfelt care IHG hotels provide. It goes beyond all are welcome; it’s that all are welcomed to be cared for.

Further Campaign Details:

• Vignettes: The vignettes in each spot showcase various ways to guest at IHG properties and feature groups of diverse characters. This not only shows that IHG Hotels & Resorts can accommodate a variety of travel needs, but that IHG celebrates all of you
• Advertising: There are a variety of spots, including the following:
  • IHG One Rewards: Guest How You Guest – Live the Lux Life (:30)
  • IHG One Rewards: Guest How You Guest – Work & Play (:30)
  • IHG One Rewards: Guest How You Guest – Live the Lux Live (:15)
  • IHG One Rewards: Guest How You Guest – Work & Play (:15)
  • IHG One Rewards: Guest How You Guest – Work How You Work (:15)
  • IHG One Rewards: Guest How You Guest – Extra How You Extra - Dancers (:15)
  • IHG One Rewards: Guest How You Guest – Extra How You Extra – Birthday (:15)
  • IHG One Rewards: Guest How You Guest – Room How You Room (:15)
• Social: Guest How You Guest is coming to life on social through Facebook, Instagram, Twitter, Pinterest, and TikTok. Customized stop motion and triptic assets were created to stand-out amongst live video and static carousels present in most feeds
• Media: In addition to video and social, the Guest How You Guest campaign can be seen in city takeovers in the US (New York, Chicago, and Los Angeles) and UK (London), as well as print publications across the US and UK

For more information on IHG One Rewards, visit IHGOneRewards.com.