Lonely Planet enters new territory with a series of guidebooks meeting consumer demand for unique experiences

News / Lonely Planet enters new territory with a series of guidebooks meeting consumer demand for unique experiences

Positioned for today's modern traveler, the series leverages QR codes to unlock additional planning content

Leading travel media company and most trusted voice in travel guidance, Lonely Planet, is launching an Experience series, a totally new range of guidebooks designed to turn travel on its head.

These innovative guides were designed for a new generation of savvy travelers looking for a more interactive experience, with fresh perspectives from local experts that allow them to "dip in and dip out" at their own pace.

Readers will be able to find curated guidance that allows them to craft their own unique itineraries and offers a more personalized approach to trip planning. Ideally designed for those who want to make the most of their travels, each guidebook contains pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website, and is divided into experiences by themes, à la carte experiences, seasonal planning calendars, and trip builders.

A reflection of a new brand position and promise that Lonely Planet is "For Explorers Everywhere," the Experience series meets the needs of many types of travelers, both those who have been loyal to the brand for decades and those who are just now taking their first trips.

Research conducted by Lonely Planet underscored that today's consumers are looking for recommendations from local experts, inspirations from beautiful visuals, and guidebooks that work in tandem with using their digital devices for planning. The Experience series provides all three with Lonely Planet local experts providing in-depth articles and under-the-radar places, complemented by visual guides, best-in-class photography, and illustrative maps.