Global travel marketplace Skyscanner is today publishing a new report exploring how travellers’ attitudes are evolving. Titled ‘Skyscanner Horizons – Emerging traveller behaviour as the world reopens’, the report analyses survey data from 24,000 consumers in eight countries as well as extensive global search data to provide unique insights and potential opportunities for the sector.

Opportunities are evident for ‘unserved’ routes – itineraries that are only currently possible via a one or two stop journey – and the origins and destinations they encompass. Exclusive commentary is provided by industry leaders the Centre for Aviation (CAPA), Digital Tourism Think Tank and Skyscanner’s VP of Flights, Hugh Aitken.

Key report findings include:

• Low price offers are the top travel incentive in encouraging people to book a trip
• Trust and peace of mind are paramount – 58% of travellers worldwide want greater ticket flexibility
• Brazilians, Americans and Australians lead the field as the travellers who are the most engaged for 2022 and ready to try new things
• The world’s top unserved routes are a mix of long-haul leisure destinations and VFR travel
• Manchester is the world’s top unserved origin airport– traveller demand for new direct services from this location is high
• Bali is the world’s top unserved destination, as travellers search for dream bucket-list hotspots

Download a copy of the report here. Country specific information is available on request.