Tahiti Tourisme has named Vaihere Lissant as its new CEO.

Lissant, a native of The Islands of Tahiti, is a graduate of a leading business school and began her career in marketing consultancy in Paris. Following her return to The Islands of Tahiti in 2010, she continued her career in marketing within the telecommunications sector.

Since joining Tahiti Tourisme in 2014, she has held key leadership roles, culminating in her position as the CMO for the past decade. With extensive experience in both local and international tourism marketing, she has overseen the development of destination branding, B2C web marketing, and communication strategies as well as collaborated with the CEO and local tourism authorities on French Polynesia’s 2030 Sustainable Tourism Plan.

“Vaihere Lissant’s nomination was a natural choice. It is a well-earned internal promotion for a recognized professional who has worked alongside me and demonstrated strong leadership throughout my tenure. She will ensure continuity and stability in the implementation of our established strategy,” says outgoing CEO Jean-Marc Mocellin.

Vaihere Lissant will officially assume the role of CEO on May 15, 2025. Until then, the organization will continue to be led by Jean-Marc Mocellin to ensure a smooth transition.