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News / Travel Intentions Pulse Survey: Impact of COVID-19
USTA commissioned survey shows wavering demand for future travel
The U.S. Travel Association has partnered with MMGY Travel Intelligence to conduct a biweekly study of U.S. business and leisure travelers. This survey measures current and future traveler sentiment amid the COVID-19 pandemic and will track trends and shifts in travel intentions. The study will poll respondents for both domestic and international travel intent by purpose and type.
Key findings from the April 4–11 report:
• 90% of travelers surveyed had some type of travel or travel related activity planned prior to the COVID-19 outbreak and 80% of those either canceled or postponed those plans • While almost 6 in 10 leisure travelers have already canceled a planned vacation as a result of COVID-19, about 1 in 3 have simply postponed their vacation plans in hopes of rescheduling for later in the year • Once the COVID-19 pandemic passes, more than half of the respondents to the current wave will be eager to travel for leisure. And, 4 in 10 will likely travel by plane, while 1 in 3 are likely to take a vacation closer to home than they were before COVID-19Full April 4–11 report can be accessed here.
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