It is our great pleasure to share with you the transformation of our ADH – ATELIER de Hoteles logo, which serves to visually represent the maturity and growth of our hotel group.
 
As of this August, our new corporate logo will officially be put to use and will reaffirm our strong sense of evolution after five years of operation. Not only is this new image a representation of our commitment to all-inclusive luxury here in Cancun, but also in Mexico and the Caribbean as a whole.
 

 
This logo further communicates how we are in a state of continuous improvement and how we’ve adapted to the ever-changing travel and guest experience requirements. Thanks to you, our commercial partners who play a huge role in our growth, this evolution has become a reality.
 
With a modern and authentic vision, a foundation made up of novel pillars of service, and the bold elements that emphasize a symmetry accompanied by elegant rhythm and balance, our new ADH company logo proudly expresses the confidence that we as a brand offer to our clients and associates.
 
To achieve this, we opted to apply a clean and modern font to our ADH anagram. The simplification at the end of each letter represents the quickness, quality, and reliability of our Addictive Service®, and is also a reflection of the sustainable equilibrium brought about by elements inspired and implemented through our program of Eco-social Awareness®. In and of itself, the new logo represents and reiterates our promise to ensure unique and unforgettable experiences that are consistently and positively accompanied by oneness and universal connectivity through Surrounding Technology®, with the purpose of maintaining our world-renowned reputation in the global hospitality industry. That being said, here at ADH – ATELIER de Hoteles, we have adopted and implemented state-of-the-art contactless, keyless, and cashless practices as a means to offer more comfortable and secure guest visits.
 
The logo also represents the long-term goals already contemplated in our operational growth strategy at ADH and in all of our future corresponding brand endeavors. Furthermore, it projects our position of leadership in the hotel and hospitality industries by representing the global recognition and praise that has been granted via a series of certifications, providing proof of the quality of service we emit by means of  innovation, empathy, adaptability, and application of technological tools for a truly optimized and precise operation.
 
This change is the result of the constant drive to offer our guests the most memorable instances and experiences. As a hotel operator, ADH – ATELIER de Hoteles evolves with each traveler and all the related moments of inspiration which that individual represents.
 
Together, with this new logo, we celebrate the solidity and strength of our brand, our passion for constant innovation, and our representative seal of Handcrafted Hospitality®.