The World Travel & Tourism Council (WTTC) and the Sustainable Hospitality Alliance (the Alliance) have signed a Memorandum of Understanding (MoU) committing both organizations to closer collaborative working, focusing on improving the environmental and social impact of the global hospitality industry.

Through the MoU, WTTC and the Alliance have pledged to promote a united voice for a more sustainable future for the hospitality industry, cooperating on new research projects to foster understanding of the latest in sustainability innovation.

The two organisations will also work together to raise awareness of new initiatives and suc-cess stories, launch new commissions and advisory bodies, further advance understanding of innovation and key sustainability indicators and partner on critical issues such as youth em-ployability, human trafficking, and climate action.

Hotels and other tourist accommodation such as short-term rentals (STR) are at the heart of the hospitality industry, unlocking entire local economies through nearby restaurants, events, culture, and music venues. 

By working together, the industry can become a driving force toward a more sustainable future for the industry.

The signing took place at the Sustainable Hospitality Alliance’s Net Positive Summit in Lon-don yesterday, where WTTC President & CEO Julia Simpson joined Alliance CEO Glenn Mandziuk to address delegates representing a broad range of industry experts, examining the current sustainability challenges the sector faces.