British Airways has teamed up with Audible, a leading creator and provider of premium audio storytelling, to bring new spoken-word entertainment to the skies for customers to enjoy at 35,000ft.

More than 250 hours of podcasts and audiobooks can now be enjoyed for free across every British Airways long-haul flight through its in-flight entertainment system. A range of bestsellers and new releases spanning action, romance, pop culture and children’s content will be available, with a particular focus on content that showcases British talent, including homegrown authors, actors and stories.

This marks the first time Audible has been available on board a UK airline, giving customers exclusive access to a curated selection of titles such as the brand-new Harry Potter full-cast audio editions, Audible’s adaptation of Pride & Prejudice, The Little Mermaid, Ghost Stories: Stephen Fry's Definitive Collection and Hot White Heist.  

Customers who are new to Audible can sign up for a free two-month trial, allowing them to continue listening to their favourite titles throughout their holiday and once they’re back at home.

Audiobook listening in the UK continues to surge, rising 31 per cent in 2024*, with fiction seeing a particular increase in interest. Podcast listenership has also been increasing year on year, with an estimated 15.5 million listeners in 2025**, highlighting the growing popularity of audio-based content.

The new partnership forms part of the airline’s investment in the customer experience, adding more than 4,600 titles to its in-flight entertainment since January 2025. Last year, comedy closely followed by action and drama were the airline’s most watched genres.

This follows the airline’s recent partnership with Anuvu, bringing a new era of in-flight entertainment to its screens, offering a more diverse and endless range of content for customers to enjoy this year. Alongside the latest blockbuster hits, customers can look forward to international and independent titles, as well as global content that reflect the destinations and communities the airline flies to.

*Audiobooks and fiction drove growth in 2024 - Publishers Association

**Podcasts in the UK statistics & facts - Statista

• The content is now available across all British Airways long-haul flights.
• Customers can sign up to a two-month free Audible Standard trial to enjoy the Audible experience at home after their flight, including one audiobook per month and unlimited access to a curated library of Audible Original podcasts. See more detail here.
• The airline is placing a particular focus on content that showcases British talent, such as the Harry Potter Full-Cast Audio Editions, featuring a British cast of over 200 actors including Hugh Laurie, Matthew Macfadyen, Keira Knightley, James McAvoy, Simon Pegg, Daniel Mays, Kit Harington, and more, as well as Pride & Prejudice starring Marisa Abela, Harris Dickinson, Bill Nighy, Daniel Kaluuya and more.