Package holiday provider easyJet holidays has today launched One Street Over, a new campaign featuring travel creators Ryan and Jade from Live The Dash, designed to inspire holidaymakers to discover the lesser-known corners of Europe’s best-loved destinations.

Filmed in Paris, the series sees Ryan and Jade race across the capital, completing a set of challenges set by easyJet holidays while uncovering museums, galleries, parks, markets and local landmarks beyond the city’s busiest tourist areas.

The video content is designed to show both first-time visitors and returning holidaymakers a different side of Paris, helping them discover new experiences and reasons to explore beyond the well-known sights.

The campaign forms part of easyJet holidays’ Holiday Better ESG strategy, which aims to help make a positive difference to the destinations customers visit, including by encouraging visitors to explore beyond traditional tourism hotspots and helping spread the economic benefits of tourism more widely.