ABTA is supporting members during the peak booking period through a multi-channel marketing campaign and PR drive.

The activities include the launch of ABTA’s Destinations to Watch 2025 report. The report states that 68% of people intend to take a holiday abroad this year and 53% are seeking a break in the UK.

People are also looking to explore somewhere new, with 48% wishing to head to a city or resort they’ve not been to before, and 45% looking to explore a different country entirely.

The purpose of Destinations to Watch is to offer ideas and inspiration to explore lesser-known places or get a new take on a familiar place. The destinations are selected by ABTA experts, reflecting customers’ sentiment and trends we’re seeing in the market, rather than being a simple selection of the ‘most popular’ or most visited locations.

The 10 Destinations to Watch in alphabetical order are:

• Belize
• Denmark
• Hokkaido, Japan
• Hungary
• The Islands of the Cote d’Azur, France
• Le Marche, Italy
• Malawi
• Oviedo and more, Spain
• Quebec, Canada
• Tasmania, Australia 

The report can be found at abta.com/DestinationsToWatch2025.

ABTA’s Travel with Confidence campaign is also in full swing this month, following the initial drive in November, encouraging people to book their holidays with an ABTA member now.

Social media advertising on Facebook and Instagram has been running since Boxing Day and will continue until the end of February.

TikTok advertising will launch in the first week of January, with the aim to engage people as to why they should look for the ABTA logo when they book their holiday. This sits alongside collaborations with influencers who will share content on TikTok, Instagram and YouTube.

In mid-January, a second set of radio adverts will air across Heart Digital Radio, encouraging people to look for our logo and book with an ABTA member.