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News / ABTA’s a top three travel brand
The annual event honors outstanding achievements in travel marketing

Almost 400 people from the travel industry, including many ABTA members, turned out for the Travel Marketing Awards last night in London. The awards celebrate marketing excellence across the industry and focus on originality, creativity, innovation and relevance.
ABTA won third place for Travel Brand of the Year (up to £5m marketing spend), which is great recognition for the members and the ABTA team during the 75th anniversary year. Coming after research earlier this year showing that 88% of consumers would rather book with an ABTA member than a non-ABTA member, it shows the impact of the ‘Travel with Confidence’ marketing, which encourages holidaymakers to book with an ABTA member.
Congratulations to all those who won, and took part – it’s great to see marketing excellence from across the travel industry and a celebration of the huge range of campaigns that the members have created.