ABTA has continued its support for members through its flagship 'Travel with Confidence' marketing campaign, urging individuals to book with an ABTA member. This week, a series of new videos has been released to bolster members' marketing and social media endeavors.

The videos feature customers of ABTA members sharing their motivations for booking holidays through an ABTA member. They highlight the reasons why ABTA members are trusted and offer customers the confidence to book, citing factors like 'peace of mind,' 'reassurance,' and 'flexibility.' Collectively, they serve as words of encouragement for those who haven't previously booked a holiday through an ABTA member.

Take a look at ABTA's ‘Travel with confidence’ videos in the Member Zone and please feel free to share them across your social media channels or however you see fit. They are helpful for all members, but particularly for those whose marketing budgets may be small and would benefit from some free content to provide added variety to their existing customer marketing.