With media stories circulating about the price and availability of jet fuel and what this may mean for holidays following the conflict in the Middle East, ABTA is supporting members by providing reassurance to customers that holidays are still going ahead.

ABTA has published a new advice page for travellers which offers reassurance that travel is still happening, clarifies what is behind the news headlines and explains the protections in place for travel, as well as offering guidance for those still looking to book a holiday.

Within the first few days since publishing, the Jet fuel prices and availability – what travellers need to know advice has become the most viewed page on abta.com after the homepage. It has now become more visited than advice relating to EES, which was until recently the most viewed.

ABTA has been bringing this message of reassurance to consumers across social media, with posts on TikTok, Instagram and Facebook viewed around 100,000 times in just two days.

ABTA has also continued to provide clarity in the media, echoing the advice on its website and social media content via broadcast media interviews and comments in the national media.

ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 3,500 travel brands in membership who have a combined annual UK turnover of over £41 billion. We work closely with the members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support.

The members sign up to a code of conduct and commit to agreed service standards and fair trading. When you need clear travel information, and accurate and impartial advice relating to your trip, we’re here for you. When you book with an ABTA member, reliable advice comes as standard. This means that booking with the members brings peace of mind.

All this together means we help you travel with confidence. www.abta.com