The announcement by the Competition and Markets Authority (CMA) last November that it would be taking enforcement action against companies that had not included all non-optional charges in their headline pricing was a clear indication to members of future practice. Although ABTA continues to make the point to the CMA that this represents a significant challenge for companies in relation to fees and charges collected in resort, it is consistent in its view that prices must include local taxes and resort fees in the headline price. ABTA's members are working to do this, but the process will inevitably take time, and ABTA has a guidance note and Code of Conduct guidance to help members understand the changes.

The CMA is not the only regulator active over pricing and advertising. The Advertising Standards Authority polices what it sees as dubious claims relating to environmental issues, known as greenwashing, as well as misleading advertising in general. ABTA has specific guidance on greenwashing.

In addition, this week the CAA has published new guidance updating the rules on advertising ATOL-protected products, to reflect modern marketing methods, including digital advertising and the use of influencers. This will come into force on 1 April 2026, so members will need to consider this guidance and act accordingly before then.

ABTA's Legal and Public Affairs teams are available to give advice and help to members above and beyond the information and guidance available on the website.