ABTA is supporting its members throughout the peak booking season with its new ‘Travel with Confidence’ campaign, encouraging UK holidaymakers to ‘Book it’ with an ABTA member. 

Running from 26 December 2025 until early February 2026, the campaign highlights the benefits of booking with an ABTA member and offers practical support to people as they plan and book their holidays.  
 
The campaign features digital ads across multiple social platforms such as YouTube, Facebook and Instagram, alongside radio advertising on Heart Digital UK, with ads set to Moloko’s ‘The Time Is Now’, which airs 26 December to 2 February, encouraging listeners to look for the ABTA logo and book with an ABTA member. 

The campaign includes collaborations with a range of travel influencers, selected to reach different audiences. Jayney Travels (@jayneytravels), The Travel Mum (@thetravelmum) and The Travelette (@the_travelette) shares content on Instagram, supporting ABTA’s aim to reach families during the peak booking period. Alongside this, Jessica Viana (@jessicaxviana) creates content on TikTok and Instagram, to engage with solo travellers and a younger audience. 

Alongside the advertising campaign, ABTA supports members with a marketing toolkit, which can be accessed in ABTA’s Member Zone. This includes ready-made social media assets that members can use across their own channels, helping them share the ‘Book it’ message and promote that they are an ABTA member.