With January traditionally one of the busiest months for people to book holidays, ABTA – The Travel Association has provided new inspiration for travellers with its annual ‘Destinations to Watch’ report.

The holiday bookings market is popular throughout January. With the coming weekend being the first after a full week back to work for most people, ABTA predicts travel agents and tour operators will see a surge in interest as people dream about their next relaxing break away from the world of work.

The new report features 10 destinations offering different types of holidays in different parts of the world and is designed to offer some fresh ideas to people looking for something more out of the ordinary. ABTA’s research shows that 48% of people say they are likely to visit a country this year which they haven’t been to before.

The 10 Destinations to Watch in alphabetical order are:

Borneo
This island is home to unspoilt rainforests, enormous cave systems and the iconic Mount Kinabalu and is an ideal destination for those seeking adventure and new experiences.

Colombia
Idyllic beaches, historic cities, rainforests and truly great coffee, Colombia was already firmly on the radar for UK travellers.

Egypt
A history dating back over 7,000 years is now showcased in the much-anticipated spectacular new Great Egyptian Museum in Giza on the outskirts of Cairo.

French Polynesia
Palm-fringed beaches, dark blue lagoons – a vision of paradise increasingly popular with UK holidaymakers. 

The German Baltic Coast
Pretty resorts, miles of sandy beaches, cliffs and forests - welcome to the German Riviera. This lovely area is a holiday favourite for Germans but not so much known to outsiders.

Grenada
Grenada, where fertile soils produce fragrant spices, as well as lush rainforest for those seeking a new Caribbean experience. 

The Islands in the Gulf of Naples
Just a short ferry ride from Naples and the Amalfi coast, these islands are a must-visit for new visitors and confirmed Italophiles.

La Rioja 
La Rioja in northern Spain is home to the country’s most famous wine and a great recommendation for those wanting to savour a truly authentic Iberian experience. 

Luxembourg
The delightful European duchy of Luxembourg packs a great deal within its borders, historic towns, fairytale castles and beautiful countryside.

Serbia
From its hip and buzzy capital to its spectacular national parks, Serbia is ripe for discovery by those seeking a lesser-known European destination.

The report can be downloaded at www.abta.com/DestinationsToWatch2026.