“Travel is the industry to work in” says new careers video from ABTA

The Travel Association has launched a new video campaign which highlights travel as a great industry to work in

“Travel is the industry to work in” says new careers video from ABTA

The two-minute video is the latest phase of ABTA’s ‘#BePartofTravel campaign’, which aims to support members to attract and retain talent in the industry. It has been launched to coincide with National Careers Week which runs 6 – 11 March.

The video features testimonials from ABTA member travel agents and tour operators explaining why they work in the industry, and the various reasons it should be considered as a career path by graduates and career changers. The opportunities to travel, culture and career development are among the top reasons people highlight as why to join the sector. Watch video below:

The video will be advertised on LinkedIn and shared on ABTA’s social channels during National Careers Week and will continue to be promoted in the coming months ahead. There is also a series of shorter videos, each featuring a travel industry professional.

ABTA is encouraging its members and ABTA Education Partners to get involved with the campaign by sharing the new video across their own channels, as well as ABTA’s existing social media assets on career opportunities. They are available from the marketing toolkit.