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21 October 2025 / 00:27
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ABTA
UK travelers are more confident than ever

The latest results from ABTA’s annual Travel Confidence Index1, now in its third year, show the UK is feeling even more confident about travelling overseas.

The Index reveals a score of +53 for the UK population overall2; up 6 points compared with last year, and up 12 points since ABTA introduced the index in 2023.

How people booked and travelled significantly affects how confident they feel, with those who booked with a travel professional remaining very confident at +78 (up six points from +72 last year) and those who took a package holiday in the past year returning an even higher score of +80 (up six points from +74).

It's younger people where the Travel Confidence Index has increased the most – among 18–24-year-olds, it’s up nine points from +48 to +57, and among 25–34-year-olds it’s up 19 points from +60 to +79.  

25-34-year-olds (+79), and 35-44-year-olds (+64) are now the most confident and well above the overall index score of +53. In addition to this, families’ confidence increased to +71. At the other end of the scale, the 65+ age group, while having the lowest confidence, still has a positive score of +33 overall, up from +26 in 2024.  

When it comes to the areas that travel companies should focus on to build consumer confidence to travel, helping customers get the correct documents for travel (eg valid passport or visa) continues to be the most important area, with this rated ‘essential’ by 68% of respondents.

This was followed in priority by being able to get home if their travel company goes bust (rated essential by 56%), knowing the total price in advance (54%), taking out travel insurance ( 53%), and having financial protection (in case my travel company goes bust) (50%) – highlighting the importance of reassuring customers on these points during the booking process or in marketing activity.

The Travel Confidence Index is available to read in full here. It will also be part of ABTA’s Holiday Habits 2025-26 report which will be released during ABTA’s 2025 Travel Convention in Calvià Mallorca from 6-8 October.

 

 

1Statistics are from ABTA’s annual Holiday Habits survey, carried out each summer by The Nursery Research and Planning (www.the-nursery.net) with a nationally representative sample of 2,000 UK adults. The 2025 survey took place between 21st July and 1st August.

2The Travel Confidence Index scores are calculated by asking all respondents to rate on a scale of 1 to 10 how confident they are currently feeling about taking an overseas holiday, with 1 being not confident at all and 10 being extremely confident. Excluding those who rate their confidence levels as neutral (5 to 6 out of 10), the scores are calculated by taking away the percentage of those with low confidence levels (1 to 4) from the percentage of those with high confidence levels (7 to 10).

This year, the overall score of +53 is calculated by taking away the 17% of respondents who said they had low confidence levels (1-4) from the 70% of respondents who said they had high confidence levels (7-10).

Oct 20, 2025

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